Growing up as a tomboy, Shin-B played basketball and rhymed in lunchroom cyphers with her male friends. She discovered artists such as Dr. Dre, Tupac, Coolio, LL Cool J and Snoop Dogg. “I remember I would record the top ten nightly countdown on Power 106 and just study these artists’ flows. I’d recite them back to friends and quickly began falling in love with the art.” Shin-B's battle-themed punchlines soon turned into witty wordplay with social undertones. She developed a hypnotic blend of electro, house and alternative hip-hop, offering a modern twist of California retro with a feel-good vibe. LA Times discovered her and ran a full feature, which led to performances at festivals throughout California. Shin-B shared the stage with Rah-Digga, G-Dep, Rage Against the Machine, Jay Sean, The Beat Junkies, MC Mong and more at famed venues such as the Shrine Auditorium and The Knitting Factory. Meanwhile, Shin-B established a huge fan base in Korea, where she toured with K-pop superstars. Recognizing her natural talents, Shin-B was nominated for the 2011 Female Hip Hop Honors Award. Power 106 FM, LA’s top R&B/Hip Hop station selected Shin-B for their 2010 mixtape. Her track “Wanna Battle” perfectly embellished the climatic scene of the Lionsgate distributed movie “Step Off.” Feltics Streetwear tapped her as their official spokesperson. Shin-B remains humble, frequently helping and encouraging her community to reach for the stars. She conducts educational and hip-hop workshops at middle schools, high schools and universities, including a workshop at UCLA with actor George Takei and Giant Robot Magazine.
3 Choices is Shin-B’s third studio album, dropping this summer. The album boosts an impressive list of producers: Twitch, THX (Snoop Dogg, David Banner), Tony Catania (Scatman John). The first single “Get Up and Go” cleverly integrates technology and art by incorporating QR codes throughout the music video. The code leads viewers to her website for contest giveaways. The video is currently being aired on MYX TV, Northern California’s biggest music network with 5+ million households nationwide. Shin-B is also releasing a Korean EP Black Swan overseas this year featuring K-Pop artists. With all the fervor surrounding Shin-B, are you ready for the global phenomenon?